How do you balance flexibility and strict guidelines in a brand style guide to allow for creative freedom, while still maintaining brand integrity?

Shortly. I balance flexibility and strict guidelines by establishing clear foundational elements—such as logo usage, color palettes, and typography—that ensure brand integrity. Beyond these essentials, I include adaptable frameworks, like suggested layouts or alternative color combinations, allowing creative teams room to innovate while staying consistent. This approach ensures the brand remains recognizable without stifling creativity.