What is your process for collaborating with clients to ensure the brand style guide aligns with their vision and goals?

As a professional designer, I collaborate with clients by starting with a deep dive into their brand values, target audience, and goals.

• Discovery Session: Discuss their vision, preferences, and inspirations.
• Research: Study their industry and competitors for context. What works, what doesn't. Which competitors do they admire and why?
• Mood Boards: Share visual ideas to confirm the desired look and feel. This can also include working on the brand tone of voice.
• Draft & Refine: Create the style guide in stages, incorporating feedback at each step.
• Finalization: Deliver a polished, comprehensive guide that aligns with their vision.

Clear communication and regular feedback ensure the style guide truly represents their brand.

Hope this helps!

My name is Elle and I am an experienced creative working in Graphic Design, UX, Social Media and Copywriting. If you want to work with me on your next project, please get in touch!

Collaborating with clients to create a brand style guide that aligns with their vision and goals involves a structured and interactive process. First, I begin with a thorough discovery phase, where I learn about the client's brand, target audience, and objectives through detailed conversations and questionnaires. This helps me understand their expectations and the essence of their brand.

Next, I develop initial concepts and drafts based on the information gathered. I present these to the client, encouraging their feedback and input. It's crucial to maintain open and transparent communication throughout this stage to ensure that their vision is accurately reflected. I iterate on the designs, making adjustments based on the client's feedback and suggestions.

Once the client approves the initial concepts, I finalize the brand style guide. This document includes guidelines for logo usage, color palettes, typography, imagery, and other brand elements. To ensure consistency, I provide clear instructions on how to apply these elements across various platforms and materials. Throughout the process, I remain flexible and responsive to the client's needs, ensuring that the final style guide aligns perfectly with their vision and goals.

My process begins with a discovery phase, where I conduct interviews and workshops to understand the client's vision, goals, and target audience. I then create an initial draft of the style guide, incorporating their input and presenting options for key elements like color palettes, typography, and tone. Throughout the process, I encourage feedback and iterate collaboratively, ensuring the final guide reflects their brand identity while meeting strategic objectives.

I also offer Zoom meetings as part of the process, where we can collaborate in real-time to make adjustments together. This ensures that every detail aligns perfectly with the client’s vision and allows for immediate feedback, creating a seamless and efficient design experience.

My process for collaborating with clients to create a brand style guide is based primarily on analysis, observation, fluid communication, and creativity.

It's very important for me to listen and understand what the clients need so that I can then translate their ideas, vision, and objectives into a solid and consistent visual product. I like to work alongside my clients and I'm always attentive to their proposals and suggestions.

During the creation process, I use the visual and the narrative, connecting each element with the brand vision to achieve the best result.

Brands need consistency and cohesion to be reliable. That's why I like to develop guides that have clear guidelines.
Focusing on the company's logo, I create precise and detailed guidelines for the visual elements that reflect the essence of the brand, from fonts to color schemes, iconography, do's and don't's. Defining in a solid way the vision and the most important visual elements is key for a company's visual communication to be successful and memorable.

I present the guide, encouraging the client to offer me their feedback and work together until we get the best brand style guide.