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How do you balance creativity with practicality when designing garments that need to be both stylish and wearable?

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  • Fashion designer
  • Fashion technical designer

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We always start by discussing with our clients to understand their vision and needs. Sometimes, we come across highly creative or AI-generated designs that are technically challenging to produce. While there are no limits to creative thinking, we leave that part to our clients, allowing them to imagine freely. Our role is to translate those imaginative ideas into practical, tangible garments that can be realistically produced.

We carefully balance the aesthetics of the design with its functionality and end-use. By considering factors like material availability, garment construction, and wearability, we ensure that the final design is not only stylish but also feasible for manufacturing. Our goal is to create detailed technical specifications that cover all aspects of production, without compromising comfort or style.

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