What role does typography play in your infographics, and how do you choose fonts that enhance readability and impact?

1. Readability:

• Legibility: I prioritize fonts that are easy to read, even at smaller sizes. Simple, clean fonts like sans-serifs (e.g., Helvetica, Arial) are great for body text, while serif fonts (e.g., Times New Roman) can be used sparingly for contrast.
• Hierarchy: I use different font sizes, weights, and styles (bold, italic) to create a clear visual hierarchy. This helps the viewer know what information is most important at a glance.

1. Line Spacing: I ensure there’s enough spacing between lines of text (leading) to prevent crowding, improving readability.

2. Impact:

• Contrast: Bold or larger fonts make key points stand out, helping the viewer quickly absorb the most important data.
• Consistency: I limit the number of fonts (usually 2-3) to keep the design cohesive. Consistent use of font families across headings, subheadings, and body text ensures a unified look.

3. Tone & Brand Alignment:

• Matching the Message: The font choice should align with the tone of the message. For example, modern sans-serifs work well for tech or minimalist designs, while more decorative fonts can fit creative or artistic infographics.
• Branding: If the infographic represents a brand, I make sure to use their brand fonts or similar styles to maintain consistency across all materials.

Typography guides the viewer, enhances readability, and reinforces your message.

Choosing the right fonts involves balancing style, clarity, and alignment with the brand’s tone.

Here’s how I approach it:

Readability First
↳ Sans-serif for clarity, serif for sophistication.
↳ Avoid decorative fonts for data-heavy visuals.

Consistent Hierarchy
↳ Headlines need bold, standout fonts.
↳ Body text must stay clean and readable.

Brand Alignment
↳ Fonts must reflect the brand’s personality.
↳ For example, modern brands often favor sans-serif typefaces.

Space Management
↳ Never cram text into tight spaces.
↳ Use white space to make fonts breathe.

Typography isn’t just about letters—it’s about impact.