Typography vs. imagery - which element do you prioritize more in poster design, and how does it affect viewer engagement?

Typography vs. Imagery in Poster Design

Prioritization:
Both typography and imagery are crucial, but their priority depends on the purpose of the poster:

Typography (When the Message Is Key):

Prioritize typography if the poster’s main goal is to deliver a clear, text-based message (e.g., event details, calls-to-action).

Use bold, legible fonts and hierarchy to guide the viewer’s eye.

Imagery (When Visual Impact Is Key):

Lead with imagery if the goal is to grab attention or evoke emotions (e.g., lifestyle brands, art promotions).

Use striking visuals that align with the message to create an immediate connection.

How It Affects Engagement:

Typography: Drives engagement by clearly communicating the message. Effective typography ensures viewers quickly grasp the essential details.

Imagery: Captures attention first, making viewers curious enough to explore the text. Strong visuals increase shareability and emotional resonance.

Balanced Approach

To maximize engagement, use both effectively:

Imagery to attract attention.

Typography to deliver the message clearly and concisely.

I hope it helps