What are the most common logo styles, and how do you choose the right one?

Logo styles commonly include:

• Wordmarks: Simple text-focused logos highlighting the brand name.
• Pictorial Marks: Iconic images directly representing the brand.
• Abstract Marks: Unique shapes conveying ideas or values.
• Mascots: Playful character-based designs to build connection.
• Emblems: Text embedded within a symbol or badge.
• Combination Marks: Icons paired with text for versatility.

To select the right style, align it with your brand identity, target audience, and application needs. Versatility and staying true to your brand's personality are key factors.