What role does A/B testing play in your landing page design process?

A/B landing page testing is a digital marketing technique used to compare the effectiveness of two different versions of a landing page (A and B) in achieving a desired outcome, such as user engagement or conversions. 

• A/B testing compares two versions of a landing page to determine which one performs better and delivers higher conversion rates.
• Decisions made based on A/B testing data can help improve user experience, reduce bounce rates, and ultimately increase revenue from your website or marketing campaign.

The primary goal of landing page A/B testing is to identify the option that best resonates with your target audience and drives the desired user behavior, such as making a purchase, subscribing to a newsletter, or downloading a resource.