What current trends are shaping the future of product packaging design?

3 Trends: Sustainability, minimalism, and smart packaging.

Eco-friendly materials, clean and simple designs, and packaging that interacts with technology (like QR codes or NFC chips) are all on the rise.

Brands are focusing on reducing waste, offering reusable or recyclable packaging, and creating designs that feel modern and eco-conscious.

And Interactive packaging is growing fast! Incorporating AR (Augmented Reality) features allows customers to scan the packaging with their phones to unlock experiences like tutorials, games, or stories—creating a memorable, tech-driven connection with your brand.

Based on my experiences in packaging design, I’m noticing a trend in my customers who want eco-friendly materials. I'm also seeing lots of  smart technology like QR codes for interactive experiences, as well as the use of bold colors and eye-catching graphics. But one trend that's been very popular (and my personal favorite)  is minimalist design - clean, simple, and focused.  It helps brands stand out by emphasizing the power of less