What factors influence your choice of packaging materials for a new product?

I am a food scientist with 15+ years experience helping brands with packaging.  I've seen many companies have to change what they are doing after establishing their packaging within their brand due to their choice of co-manufacturer down the line.  It is super important to be aware of all of these facts when choosing for long term success.

1. Product Needs: The packaging should protect and preserve the product. For instance, liquids require leak-proof materials, while frozen goods need durable, low-temperature-resistant options.
2. Branding & Shelf Impact: Packaging should align with the brand’s image and stand out on shelves. Shelf space, height, and design elements that catch a consumer’s eye are key considerations.
3. Manufacturing Capabilities & Food Safety: Packaging must be compatible with the manufacturer’s equipment, processes, and food safety protocols. Some facilities may prohibit materials like glass or metal due to their food safety program structure, which limits the types of packaging they can handle. Ensuring that the chosen materials align with these capabilities is essential to avoid delays or additional costs.
4. Cost: Packaging must meet budget constraints while balancing quality and functionality. Bulk pricing, material availability, and potential waste are factors that can significantly affect costs.
5. Print Flexibility: The ability to re-print or adjust graphics easily is crucial, especially for limited editions, regulatory changes, or brand updates. Digital printing or materials that allow smaller print runs can offer flexibility.
6. Distribution & Storage: The material should withstand transportation, stacking, and storage while maintaining product integrity.
7. Long-Term Goals: I consider scalability, sustainability, and future branding plans. If the company intends to expand or shift toward eco-friendly practices, the packaging should support those goals.

By addressing these factors, the packaging is not only practical but cost-effective, functional, and adaptable for long-term success.

When choosing packaging materials for a new product, several important factors come into play:

Product Type and Protection Needs: The material must protect the product from damage, spoilage, or contamination. Fragile items need sturdy, shock-absorbing materials, while perishable goods may require materials that preserve freshness.

Sustainability: Eco-friendly packaging is a growing priority. Materials that are recyclable, biodegradable, or reusable are often preferred. Companies also consider the environmental impact of the material’s production and disposal.

Cost: The budget plays a big role. While sustainable and high-quality materials may be desirable, they can be more expensive. A balance between cost-effectiveness and quality must be found.

Branding and Aesthetics: The material should align with the brand’s identity. Premium products may call for luxurious materials like glass or embossed cardboard, while eco-conscious brands may opt for minimalistic, recycled options.

Functionality and Usability: The packaging must be easy to open, close, and handle for the consumer. It should also function well in various conditions, like extreme temperatures or humidity.

Regulations and Compliance: For products like food, cosmetics, or pharmaceuticals, the packaging must meet specific safety and regulatory standards to ensure it’s safe for consumers.