Minimalist Aesthetics vs. Detailed Graphics - how do you decide on a design style for a new website?

Deciding between minimalist design and detailed graphics always depends on your goals, audience, and branding.

• Minimalist: Ideal for clean, functional sites like portfolios or blogs, Main audience could be professionals and efficiency-focused users, both with sophistication and clear brand identity in common (ex. tech or luxury brands). One good benefit for a minimalist site is that it will have faster load times, ideal for SEO.
• Detailed: Suits storytelling or visually engaging sites like gaming or e-commerce. It attracts creative or younger audiences seeking immersive experiences and for this reason it matches playful or artistic brands. Compared to the minimalist site, it needs optimization for performance balance.
• Hybrid: you can also combine both styles by using clean layouts with detailed visuals sparingly to emphasize key elements.

Concluding, there is not a right or wrong decision, there is only a perfect match based on what are you designing. Enjoy the process!

Lorenzo | Casios Visual Studio