What's the most challenging jingle or intro you've ever created, and how did you overcome the hurdles?

The toughest jingle I had to make was for a podcast for the Liberec region, and the challenge was that it had to be approved by officials who honestly didn’t really understand music. A lot of them were older and pretty far from anything creative, so it was tricky trying to explain why certain choices worked. There was a ton of back and forth because they focused on the smallest details without really getting the overall vibe. But after a lot of patience and tweaking, we made it work!

I worked on an audio logo designed to function as an alarm as well within an app. The challenge was to create something attention-grabbing enough to alert users without being as jarring as a traditional alarm while still functioning as a memorable hook for the Audio Logo. After experimenting with various approaches, we found a balanced solution that was both effective and memorable, and the client was very pleased with the result. It actually didn't take a lot of tries - I just had to experiment with a lot of approaches before settling on the best direction.