Connor M 4.9 (864) Music & Audio Posted January 27 0 The "Type" for me tends to be irrelevant and the magic, as with all performance, lies within the writing and material. To generalise and say that a commercial does X and an audiobook does Y is not taking into account the writing, tone, genre, characters of the hundreds of factors that can be present in a well written piece which would subsequently affect the delivery of said script. See profile Link to comment https://answers.fiverr.com/qa/12_music-audio/45_voice-over/how-do-you-differentiate-between-various-types-of-voice-over-work-such-as-commercials-animation-and-audiobooks-r182/#findComment-12624 Share on other sites More sharing options...
Kathy Curtis 4.9 (2346) Music & Audio Posted January 27 0 Each project has a specific type of read you should do. If it's a political ad, you should use a conversational tone. If it's instructional, you should use a teaching style. And so on. It all depends on what the subject is, what the writing is saying and how it will be used that will determine what type of read you should do. See profile Link to comment https://answers.fiverr.com/qa/12_music-audio/45_voice-over/how-do-you-differentiate-between-various-types-of-voice-over-work-such-as-commercials-animation-and-audiobooks-r182/#findComment-12607 Share on other sites More sharing options...
jasongrangier 4.9 (216) Voice over artist Posted January 23 0 As a voice-over artist, my primary rule is to avoid generalizing the different types of voice-over work. Voice-over, at its core, is about delivering the essence of the message the client wants to convey—regardless of the project's type. While commercials often lean toward a selling or hard-selling tone, the true art lies in interpreting the script authentically. Sometimes, this means breaking expectations to deliver something fresh and impactful. For shorter voice-over projects, I like to provide an extra take that deviates significantly from the initial delivery. Often, this "surprising" take resonates with the client and becomes the chosen version. That said, there are differences in tone and approach depending on the type of project. Commercials and corporate voice-overs tend to follow a straightforward style influenced by production standards and the need for clear messaging. On the other hand, animation, audiobooks, documentaries, video games, and films allow for a more artistic interpretation. These projects often demand nuanced performances and give artists more freedom to explore their range, emotions, and subtlety. Ultimately, the key is to focus on the script and what the client wants to achieve, adapting your performance to suit the unique needs of each project. See profile Link to comment https://answers.fiverr.com/qa/12_music-audio/45_voice-over/how-do-you-differentiate-between-various-types-of-voice-over-work-such-as-commercials-animation-and-audiobooks-r182/#findComment-11440 Share on other sites More sharing options...
Sass 5.0 (403) Music & Audio Posted January 23 0 I find that whatever the genre of material is, there is always a story. Even in the shortest piece of copy for a toothpaste advert! - and finding the beats of that story is what will bring it off the page and create the most impact. Whereas the crescendo in a toothpaste advert comes around quickly, with a pay off following shortly after - an audio book will have dozens of build-ups and releases of tension. Creating that pace and journey for your listener is what it's all about so that - advert or audio book - you leave them with a feeling. See profile Link to comment https://answers.fiverr.com/qa/12_music-audio/45_voice-over/how-do-you-differentiate-between-various-types-of-voice-over-work-such-as-commercials-animation-and-audiobooks-r182/#findComment-11113 Share on other sites More sharing options...
Stefano T 5.0 (3330) Voice over artist Posted January 23 (edited) 0 The differentiation does not depend, in my case, on the type of product, but on the type of script. You can therefore make a commercial in 100 styles depending on the mood of the copywriting, a corporate video according to the client's request or what the text suggests, and so on. The difference lies in the product and not in its type. Edited January 23 by Stefano T See profile Link to comment https://answers.fiverr.com/qa/12_music-audio/45_voice-over/how-do-you-differentiate-between-various-types-of-voice-over-work-such-as-commercials-animation-and-audiobooks-r182/#findComment-11109 Share on other sites More sharing options...
Jim Kirk 4.9 (468) Voice over artist Posted October 14, 2024 0 While there are some general distinctions between these three types of voice over, there's actually quite a bit of overlap as well. So it comes down to what they client wants. Some commercials require you to tell a story, like you would in an audiobook. Animation is all about character, which you might also have to do in an audiobook of a novel. So ultimately, listening to your clients needs and directions is the best place to start - regardless of the genre. If you need to, ask your client questions to ensure you know what they are looking for. It will save you time in the end. See profile Link to comment https://answers.fiverr.com/qa/12_music-audio/45_voice-over/how-do-you-differentiate-between-various-types-of-voice-over-work-such-as-commercials-animation-and-audiobooks-r182/#findComment-1930 Share on other sites More sharing options...
Paty Bermudez 5.0 (98) Background singer Lead singer Posted October 14, 2024 0 Each project is different. For me, it´s very important to always ask the client what is the tone and intention of the voice they´re looking for, first. As I record myself, I´m constantly reminding myself of those instructions. Sometimes we get saturated, specially in long projects. In these moments, it´s important for me to take a little time, shake it off, and come back to listen to what I´m doing as if I were someone from outside, and confirm if it alligns with the concept and instructions I was given. See profile Link to comment https://answers.fiverr.com/qa/12_music-audio/45_voice-over/how-do-you-differentiate-between-various-types-of-voice-over-work-such-as-commercials-animation-and-audiobooks-r182/#findComment-1927 Share on other sites More sharing options...
Melle 4.9 (178) Voice over artist Posted September 17, 2024 0 Every client has specific wishes. But as a rule of thumb, you could say, that commercials have to stick out and have to be different to be effective. For an audiobook, you tell a story and try to feel the emotions before recording something. To practice, listen to a lot of colleagues and try to ask your clients if they have an example of what they like to hear. Also, clients can listen in to hear me during recording, this takes a bit more time, but the recording will be accepted for 95% of the time as the client told you what to do and was happy with the result at that moment. See profile Link to comment https://answers.fiverr.com/qa/12_music-audio/45_voice-over/how-do-you-differentiate-between-various-types-of-voice-over-work-such-as-commercials-animation-and-audiobooks-r182/#findComment-1636 Share on other sites More sharing options...
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