Google Search Console vs. Bing Webmaster Tools - which tool is more effective for monitoring website SEO performance?

Google Search Console is more effective for monitoring SEO performance, as it provides detailed insights on how your site ranks in Google search, including keyword data, indexing issues, and performance metrics. It’s essential for most websites since Google dominates search traffic.

Bing Webmaster Tools is useful for tracking performance on Bing, offering insights into search visibility, crawl issues, and backlinks.

For broader SEO, Google Search Console is the top choice. Use Bing Webmaster Tools if you want to optimize for Bing as well.

Bing Webmaster Tools is Bing (Bing is the second most popular search engine, behind Google) equivalent to Google Search Console and both tools offer useful insights into organic search traffic, search queries and clicks. They also provide tools to assess website performance, identify potential issues and errors and optimize content on page for better results.

Bing Webmaster Tools offers a variety set of features and optimization tools, allowing you to monitor and improve your website's visibility on Bing search engine. Some of the unique features are: IndexNow, Site Explorer, and Backlinks analyze for any websites.

Google Search Console has some advantages such as Core Web Vitals metrics, Rendered Page View and Mobile Usability Insights. Google Search Console is first choice for most websites for SEO monitoring tool. That's because most organic traffic today comes from Google search results.

Benefits of using both:
Increased Search Visibility: Enhance your presence across multiple search engines and driving organic traffic.
Comprehensive Data: Access a broader range of insights and tools for more informed decisions.
Improved SEO Optimization: Leverage data from both platforms for successful SEO strategy.