How do you address the challenge of creating a connection between the spokesperson and the audience, especially when the content is technical or complex?

people connect with real , not robots . So being real and natural while speaking on camera as if you are talking to your audience and most important although the script or content may be technical or complex , we must rehearse before and present it in a way that feels smooth , like it should not look like as if you are putting too much effort to present the content. It should be all natural and real. Hope it helps !

Eye contact to the camera, looking up and down too often (if reading a telepromter) can often be distracting and obvious your reading from a script which makes it hard to build a connection.

The example does all the work! Think of a case study or experience that everyone can relate to and then show how that works to the content your presenting. Pace yourself through the presentation and don't rush. Always remember to smile too  Ensure that you have a call to action and/or contact us link should people need or want more information about the topic at hand.

Split it into easy parts! Use pictures, simple stories or things from daily life to help others understand. Friendly words and open gestures connect people better. Add a little joke or share a personal story to keep it fun - it’s really like talking to a friend about tech, not giving a lesson.