How might a company ensure its corporate video aligns with its brand identity?

We follow these key strategies:

1. Brand guidelines: Adhere to established brand guidelines, including voice, tone, colours, and logo usage.

2. Know your audience: Tailor content to resonate with the target audience for better engagement.

3. Tone and style: Match the video's tone with the brand's personality—playful for fun brands, elegant for luxury etc.

4. Quality production: Invest in professional production for high-quality visuals and sound.

5. Seek feedback: Gather input from stakeholders to ensure alignment with brand perceptions.

Using these steps can help create a corporate video that effectively represents the brand.