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How can I evaluate the effectiveness of a live action explainer video campaign?

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Evaluate a live-action explainer video campaign by tracking key metrics:

  • Engagement – Analyze watch time, likes, shares, and comments.
  • Conversion Rate – Measure sign-ups, purchases, or other desired actions.
  • Audience Retention – Check how long viewers watch before dropping off.
  • Click-Through Rate (CTR) – Monitor link clicks from the video.
  • Feedback & Surveys – Gather viewer responses for insights.
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