How do you test and refine a logo animation to ensure it resonates with the target audience before finalizing it for public release?

Steps that I follow to test and refine a logo animation before public release

1. I will show the animation to 4 people from age group 0-20, 20-30, 30-50, 50+ - playback once - and gauge there responses. I will then ask them a series of questions to refine the final look and feel of the animation. This process can be limited to gender and age group if a brand caters to specific age group.

2. Testing animation playback on all screen sizes is important. This ensures that the characters in the logo are legible and readable.

Before starting the logo animation process, I prioritize testing and research to ensure the design resonates with the target audience. I invest time in understanding who the audience is and what will appeal to them, so we have a clear direction from the very beginning. This helps guide the creative process, ensuring the animation aligns with their preferences and expectations.

Throughout the development, I continue to refine the animation by gathering feedback and making adjustments to stay true to that vision. By focusing on the audience from the start, we ensure the final animation is impactful and well-received.