What are some common mistakes brands make when incorporating UGC videos into their marketing strategies, and how can they be avoided?

User generated content can be highly effective, but here are some common mistakes to look at. 

Lack of clear guidance, overlooking quality control, not engaging with communities, bad branding and neglecting a call to action. 

Don’t just stick a logo on it! Brands fail by not checking if content is good or if it matters. Another wrong move? Ignoring permission from creators - it’s a really important step for legal reasons and trust. How can you avoid these mistakes? Choose carefully. Stay true to your brand message. Give credit to the original creators. UGC needs to help your brand stay strong, not weaken it!