How can a strong title draw in more readers for my article or blog post?

Your title is likely the first thing your potential readers will see, whether it be through social media, Google, or some other avenue. Think of it like a TV advert or a window display. No matter how good the product or the clothing range, you're never going to pay attention unless the advert or window display instantly hooks you.

The best thing to do is find a unique and eye-catching angle to your story. What stands out about it? Why is it different to something they have read 100 times before? Is there a quote that jumps out that can be used in the headline? Can you put a fun/new spin on a tried-and-tested topic?

In short, a strong title draws readers to your article or blog post. It serves as the first impression and can entice curiosity, convey value, or solve a problem that resonates with the audience.

A strong title is simple to read, uses relevant keywords, has emotional appeal and a promise of value, and often uses powerful words or numbers to capture attention and intrigue the reader.

This answer is the only answer that will actually answer the question. 

That's a title. It gets straight to the point and has a brazen amount of the word 'answer' - enough to make you stop and wonder whether or not the person writing it has any grasp of the English language whatsoever. 

Whether a title makes you grimace, smile, or think, the point is that it should stop you in your tracks. Yes, you want something that states exactly what the audience is in for. You also want to make sure that you're ranking well without keyword stuffing. However, you also want to connect with your audience. 

We're drowning in information at the moment, but genuine connection is what makes all the difference. So, when you're crafting a title always think 'scroll-stopping connection' before 'information.' 

As a journalist and content writer, I’ve seen firsthand how a strong title can make or break an article or blog post. A compelling title is your first – and sometimes only – chance to grab a reader’s attention. Here’s how a strong title draws in more readers:

1. Creates Curiosity – A strong title piques the reader's interest by hinting at what’s inside without giving everything away. It creates a sense of curiosity that makes the reader want to know more. For example, a title like “The Surprising Benefits of Waking Up at 5 AM” makes the reader wonder what those benefits could be, prompting them to click and read further.
2. Promises Value – A great title clearly communicates the value the reader will get from reading your content. It answers the question, “What’s in it for me?” Titles like “10 Proven Ways to Boost Your Productivity Today” promise actionable advice that readers can use immediately, increasing the likelihood they’ll click.
3. Uses Strong, Specific Language – Effective titles use strong, specific language that leaves no doubt about the content’s focus. Instead of a vague title like “Tips for Better Living,” opt for something more specific, like “7 Daily Habits to Improve Your Mental Health.” Specificity adds clarity and draws in readers who are looking for concrete information.
4. Incorporates Keywords – A title with relevant keywords helps your article rank better in search engines, making it easier for readers to find your content. For instance, “How to Start a Successful Podcast in 2024” includes keywords that someone might use when searching for podcasting advice, increasing the article’s visibility.
5. Conveys a Sense of Urgency or Importance – A title that conveys urgency or the importance of the content can compel readers to act immediately. Phrases like “Why You Need to Invest in Real Estate Now” or “Don’t Miss These Critical Steps for Home Security” suggest that the information is time-sensitive, prompting readers to click before it’s too late.
6. Appeals to Emotions – Emotional appeal can be a powerful motivator for clicking. Titles that tap into readers’ emotions – whether it’s excitement, fear, curiosity, or hope—can drive engagement. For example, “How I Overcame My Fear of Public Speaking” appeals to readers struggling with similar fears, making them more likely to click.
7. Uses Numbers or Lists – Numbers and lists often perform well because they suggest the content is digestible and easy to follow. A title like “5 Strategies to Improve Your Writing Skills” implies a straightforward, organised approach to the topic, which appeals to readers looking for clear and concise guidance. If you've seen my other answers on this forum, you'll know that I personally LOVE lists.

When writing your headline, consider using techniques that journalists use to attract readers. While some headlines might seem designed solely to capture clicks without providing the promised content, your goal is to ensure your content matches or exceeds what your title promises. The principle is the same – catch the reader’s eye and make them curious enough to click. It's very effective. Tak a journalist's word for it. 

Because the title is the first thing your audience sees, it’s a chance to hook them from the jump. It’s the perfect opportunity to make them keep reading. The strongest titles, in my experience, are equal parts catchy and intriguing, all while giving a good idea about what people can expect to learn from what comes next.