How do you approach writing content for different types of websites, such as e-commerce sites, blogs, or corporate sites?

Here’s how I approach it:

E-commerce sites: The focus here is on conversions. I prioritise clear, concise product descriptions with benefits, features, and a compelling call to action. SEO is key, so I optimise for keywords while keeping the copy customer-friendly. I also ensure a consistent brand voice across all product categories.

Blogs: For blogs, it’s all about engagement and value. I aim to create informative, conversational, and SEO-optimised posts that resonate with the target audience. The content is structured with headings, subheadings, and bullet points for easy readability, and I include a mix of storytelling and actionable advice.

Corporate sites: Corporate content demands a professional tone. I focus on communicating the brand’s values, expertise, and trustworthiness. This means crafting clear, jargon-free messaging for pages like "About Us" and services, with a strong focus on audience needs and benefits.

In every case, I adapt to the brand’s voice, prioritise clarity, and align the content with the website’s goals—whether that’s selling, educating, or building credibility.

When writing content for different types of websites, I really lean into understanding what each type of site aims to achieve and mold my writing to fit that purpose.

For instance, when working on e-commerce sites, I focus heavily on making each product appealing.

I recall working on a project where the goal was to make eco-friendly products stand out. I concentrated on highlighting the environmental benefits and the quality of the products to make them more attractive to eco-conscious consumers.

In the case of blogs, I enjoy tapping into a more personal and engaging style. There's more freedom to express opinions and bring unique perspectives to topics.

For example, while writing for a lifestyle blog, I shared personal stories related to the topics discussed, like my experiences with minimalist living, which helped connect with the audience on a more personal level.

For corporate sites, my approach is more about professionalism and clarity. The content needs to communicate credibility and trust.

Once, while creating content for a corporate client in the tech industry, I focused on clearly explaining their services and the expertise they bring to the table, using straightforward language to convey complex information effectively.

Overall, my approach adapts to the context and goals of each website, drawing on my experiences to shape content that meets the specific needs and expectations of the client and their audience.