How do you ensure that website content remains fresh and relevant over time, particularly in fast-changing industries?

Two things come to mind in this fast paced - content craving world:

1. Regular Updates

Schedule periodic content reviews—monthly, quarterly, or after major industry events—to keep information accurate and useful. In fast-moving fields like technology, for instance, new product features or specs should be updated regularly to avoid outdated info. Similarly, blog posts with statistics or case studies need refreshing to maintain their relevance. For a tech company, updating a product page each quarter to reflect new features ensures the content stays current and competitive.

Another option is to have a monthly retainer with your website developer to drop in updates and keep your info fresh.

2. Stay Informed

Follow industry news, join forums, and track thought leaders to quickly spot and adapt to new trends. For example, a digital marketing agency might follow Google’s updates to adjust their SEO guides when search algorithms change. In financial services, staying updated on new regulations allows firms to revise content like tax guides, ensuring clients receive the latest guidance. This proactive approach keeps your site authoritative and timely. 

By updating regularly and staying informed, you ensure your content remains relevant in a fast-changing world.

If you track the number of visitors and the website bounce rate, you will see a drop in the number and length of visits if the site has less relevant content—i.e., if it's old hat.

However, rather than waiting around to see whether a site is gradually becoming less relevant, it would be better to add a blog to the site where you could add posts that would appeal to your audience—posts that are completely up to date and relevant.