How do you test and optimize email copy for A/B testing, and what elements (e.g., subject lines, body text, CTAs) do you prioritize for testing?

When it comes to A/B testing email copy, I focus on methodically testing various elements to see which ones resonate best with the audience. From my experience, the three most critical elements to prioritize are subject lines, body text, and CTAs.

Starting with subject lines, these are crucial because they significantly impact open rates. A compelling subject line can make the difference between an email that gets opened and one that is ignored.

I usually test different types of subject lines: some that are straightforward and directly related to the content, and others that might be more curiosity-driven or use urgency to prompt action.

For the body text, I look to optimize the message for clarity and engagement. It's important that the email provides value and is relevant to the recipient. I test variations in the tone and length of the message, as well as different storytelling techniques or the inclusion of personal anecdotes, depending on the audience.

Finally, the CTA is another critical element because it directly influences the click-through rate and the overall success of the email campaign. I experiment with different formulations of the CTA button or link—testing various verbs, colors, and placements within the email to find out which are more effective at converting readers into taking action.

By focusing on these elements and using the insights gathered from each test, I refine the emails to better meet the goals of the campaign, whether that’s increasing open rates, boosting engagement, or driving conversions.

Each element is tweaked based on the data from A/B tests, leading to more optimized and effective email marketing efforts.