How do you test and refine your sales copy to ensure it is performing at its best?

Create split tests. Test one thing at a time. A variation on the headline. Different "features and benefits" bullets. A different masthead color. A different button shape or button text. Everything. 

Whatever you do, only test one thing at a time. If you change two variables in your A/B test — the headline and the button shape, for example — you won't know which change accounts for the difference in results. Be systematic.

Normally the top 1% of copywriters do not test and refine sales copy because we already know what works best for what audience, offer, and industry.

But, when a client is making 7+ figures from an offer, that's where it makes sense to do CRO (conversion rate optimization).

Because there's a high chance of losing a lot of money on the table running an A-tier sales copy compared to an S-tier sales copy. And to do that, you test everything one by one. From headlines to CTAs and everything in between.

Yes. Every single line. Every single paragraph.

And every single photograph is tested to see which resonates best with the targeted audience.

This means, spending thousands of dollars (sometimes millions), to come up with an S-class sales copy.

The reward? You get the kind of sales copy that runs for decades and converts beyond 10%, which is legendary itself.

It's one of the best adventures a professional sales copywriter could ask for.

Because you just become obsessed seeing the potential of that one offer making 7+ figures and how you can get it to 8.