How do you handle leads who are interested but don't have immediate buying intent? What's your approach to keep them engaged until the timing is right?

I engage them through:

- Educational Content: Share industry insights via email/newsletters.
- Periodic Check-ins: Light follow-ups to build rapport.
- Targeted Offers: Provide solutions aligned with their timelines.
This keeps me top-of-mind when they are ready to purchase.

When a lead shows interest but isn’t ready to buy right away, my approach is to keep the relationship warm and valuable without pushing for a quick sale. I focus on providing insights and resources that are genuinely useful to them, like industry updates, helpful case studies, or tips that align with their goals. This keeps me on their radar while also establishing trust and credibility over time.

I also use our software to track engagement and timing cues, like when a lead revisits certain content or takes a specific action, which can indicate a shift in their interest level. This way, I can reach out at the right moment, ensuring my messages feel timely and relevant.