What are the key differences between proactive and reactive customer care approaches?

My business thrives or dies on customer service.  If our clients are satisfied, then we grow and if not....  The best way forward in my opinion is to stay close to the heartbeat of a project.  You really need to interact with your customer to give them a tailored experience. With that said here's my suggestions:

Proactive customer care is like being the friend who shows up with snacks before you even say you’re hungry. It’s all about reading the room (or customer data) and swooping in with helpful tips, reminders, or fixes before anyone realizes they need them. 

Reactive customer care, on the other hand, is like waiting by the phone for your friend to call and say, “Hey, I’m starving!” You’re ready to help, but you’re only jumping into action once they make the first move.

In short: proactive care is the “I got you!” approach, while reactive care is more “Okay, what do you need?”

It is best to be ahead of the curve or sort out any confusions rather than hear about it in a 1-star review!