Mailchimp vs. SendinBlue - which provides better automation options for email marketing campaigns?

As someone with extensive experience using both Mailchimp and Sendinblue (now Brevo) for various clients, I can confidently say that each platform has its strengths, depending on the specific needs of your email marketing campaigns.

For instance, Brevo excels in building complex automation workflows. It allows you to create advanced automations, such as jumping from one point in a workflow to another specific location within the same flow or even transitioning to an entirely different flow. This level of flexibility is not currently available in Mailchimp, which requires creative workarounds to achieve similar functionality.

On the other hand, Mailchimp is unmatched when it comes to e-commerce email automation. Its triggers for e-commerce actions (such as abandoned cart emails or purchase follow-ups) are more robust and reliable compared to Brevo. Additionally, Mailchimp’s interface for e-commerce campaigns is faster and more intuitive, making it a better choice for businesses heavily focused on online sales.

In conclusion, Brevo is ideal if your focus is on creating complex and dynamic automation workflows, while Mailchimp is the better option for e-commerce-specific automation needs. If your goal is to set up simpler email flows, both platforms can serve you well. Ultimately, your decision should factor in your goals, budget, and familiarity with the platform.

I hope this provides clarity and helps you choose the best tool for your needs!

Best regards,

Abdul-wasiu