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How do you communicate complex web analytics findings to stakeholders who may not be familiar with the technical details?

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5.0 (2702)
  • Marketing analyst
  • Paid search (PPC) manager

Posted

I helped my buyers by creating ppt with Looker Studio with simple graphs to share the insights with clients with visual reports that are easy to understand and digest the changes needed to improve the marketing campaigns.

Also, share reports like which marketing campaigns are driving the business and emphasize the importance in plain language so that they can understand where they have to spend resources.

5.0 (102)
  • Marketing analyst

Posted

I create ppt with looker studio with simple graphs to share the insights with clients with visual reports which are easy to understand and digest the changes needed to improve the marketing campaigns.

Also share reports like which marketing campaigns are driving the business and emphasis the importance in plain language so that they can understand where they have to spend resources.

4.9 (314)
  • Paid search (PPC) manager

Posted

We focus on simplicity and clarity. Instead of diving into technical jargon, we highlight the key insights and their impact on the business.

We use data visualization tools to turn intricate data into easy-to-understand visuals. For example, we might create simple charts or dashboards that show primary metrics at a glance. These visuals help illustrate trends and performance in a way that’s straightforward and engaging.

We also provide a summary of the findings in plain language, emphasizing how the data translates into actionable steps. For instance, if our analysis reveals that a particular marketing channel is underperforming, we explain what that means for the overall strategy and recommend specific actions to address it.

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