How do you use web analytics to identify areas for improvement on a website, particularly in terms of user experience?

The best way to check how users are interacting with your Website is by using Heatmaps. 

Use a free tool - Mircosoft Clarity, to check the user interaction, clicks, dead links, scroll depth etc. You can also watch recording of the interactions which will give you better understanding of where, what and how to improve the contents on the website. 

We use heatmaps on a website to check where and how the users are interacting, how much time they are spending on a specific page or product, are they moving to call to action, if not why they are bouncing back our out of website etc 

Further this useful data analytics helps us to re-design a specific page, product offer or content of website so user stay engaged, spend more time on that particular page and take action.  

Multiple examples of a page or products presentation on a website can give you a deeper analysis and understanding of a product or page i.e which version is more user friendly and which is not. This is how we can improve one by one page or products. 

At MJC Agency, we use web analytics to pinpoint areas where a website can be improved, especially when it comes to user experience. We start by diving into metrics like bounce rates, average session duration, and user flow to see where visitors might be getting stuck or losing interest.

For example, if we notice that a lot of people are bouncing off a particular page or not making it through the checkout process, it signals that something might be off. We dig deeper to find out if the page load times are slow, if there’s confusing navigation, or if the content isn’t engaging enough.

We also look at heatmaps and session recordings to see how users interact with the site—where they click, how far they scroll, and what catches their eye. This helps us understand if the layout or design is working as intended or if changes are needed to make things more intuitive and user-friendly.

By analyzing these insights, we can make data-driven decisions to tweak and enhance the website, making sure it’s not only attractive but also easy and enjoyable for users to navigate.