If an author is struggling to gain traction with their Amazon sales, what's the first thing you analyze to identify opportunities for improvement?

Let's say an author isn't selling many books on Amazon. The very first thing to do is check out the book's page on Amazon. Think of it like a shop window – if the window isn't attractive, people won't bother looking inside. So, take a good look. Does the cover look nice? Does it match the type of book it is? Are the title and subtitle easy to understand and interesting enough to make you curious? Does the description make you want to read a bit of the book? Remember how people search for books online. Are there enough good keywords so people can find the book easily? Are there reviews, and are they mostly good ones? Reviews really matter because people trust what other readers say. And what about the price? Is it a fair price compared to similar books, especially if the author is new? Fixing up the Amazon page is often the easiest thing to do first. It's much simpler than changing the whole book, and it can really help sales. After the page looks good, then the author can worry about advertising and other ways to get people to buy the book.