Can you share a story where optimizing Google Business Profile (GBP) for a client led to a dramatic increase in local visibility or website traffic? What made the difference?

In 2023 I worked with a dental practice that was struggling to get noticed online (and whom found me on Fiverr!). They were practically invisible in search results, hidden in the shadows of big dental chains. It was a classic case of a neglected Google Business Profile (GBP), a massive missed opportunity!

The Initial Diagnosis (Ouch!)

When I first laid eyes on their GBP, it was like a ghost town. Inconsistent NAP info scattered across the web, a measly handful of reviews, and categories as exciting as watching paint dry. Outdated images? Check. Zero engagement? Double check. It was a local SEO disaster waiting to happen.

The GBP Rescue Mission (Time to Shine!)

We rolled up our sleeves and got to work, turning that GBP into a local SEO powerhouse. Here's the game plan:

NAP Consistency: First things first, we scrubbed the internet clean and made sure their name, address, and phone number were consistent everywhere. No more confusion for Google or potential patients!

Category Expansion: "Dentist" doesn't cut it anymore. We dug deep and added all those juicy categories – "Cosmetic Dentist," "Emergency Dental Service," "Orthodontist," the whole shebang. This broadened their reach and put them in front of more eyeballs.

Review Revolution: We crafted a killer email template and encouraged happy patients to leave reviews. Boom! They went from a measly 3 reviews to over 50 in just three months. And here's the kicker – the practice owner personally responded to each one, building trust and showing they genuinely care.

Visual Feast: Say goodbye to those blurry, outdated photos. We brought in a professional photographer to capture the clinic's modern vibe, shiny equipment, and friendly staff. We even added a video tour, which Google loves to showcase in local results.

Google Posts Galore: We treated their GBP like a social media channel, posting weekly updates, promotions, and seasonal offers. Think "Free Invisalign Consultations" and teeth-whitening deals during the holidays. This kept the profile buzzing with activity and engagement.

Booking Bonanza: We enabled Google's booking feature, making it ridiculously easy for patients to schedule appointments right from the GBP. No more phone tag, just seamless booking and happy patients.

Q&A Power-Up: We anticipated those burning questions and filled the Q&A section with answers about emergency services, insurance, and more. This provided instant information and removed any doubts for potential patients.

The Results (Drumroll, Please!)

Within 90 days, this dental practice went from zero to hero in local search.

Map Pack Domination: They were consistently ranking in the top 3 for searches like "emergency dentist near me" and "cosmetic dentistry" location terms etc - Visibility? Sorted!

Traffic and Appointment Explosion: Website traffic from their GBP went through the roof (193% increase to be exact). More importantly, those "Call" and "Directions" buttons were getting clicked like crazy, and the booking feature led to a 40% surge in new appointments. 

Review Rockstar Status: Those glowing reviews built trust and boosted their star rating to a dazzling 4.9. Patients even mentioned finding them through Google in their reviews.

Conversion King: Their GBP was now a detailed, visually appealing, and informative hub. People landing on their profile were more likely to book an appointment because they had all the information they needed, plus those trust-building reviews.

The Secret Sauce from Jay

This dental practice's success wasn't about one magic trick. It was the perfect blend of:

• Complete and accurate information: NAP consistency, detailed categories, and service descriptions.
• Visual appeal: High-quality images and videos that made them stand out.
• Engagement: Responding to reviews and keeping the profile fresh with regular updates.
• Trust signals: Positive reviews and professional responses that built credibility.
• Local SEO magic: Targeted categories and keywords that aligned with local searches.

This story proves that a well-optimised GBP is like a local SEO superhero. It can skyrocket your visibility, drive traffic, and bring in those valuable appointments. For any business with a local customer base, GBP is your secret weapon. Don't neglect it!

Cheers,

Jay

One of our cleaning service clients approached us for Google Business Profile (GBP) optimization. We began by conducting a thorough audit of their GBP, identifying areas for improvement. Based on this, we optimized the on-listing aspects, ensuring all information was accurate, relevant, and keyword-optimized.

Then, we focused on off-listing efforts like building citations and strengthening their local presence. The result was a dramatic boost in local visibility and website traffic, with the client's business performance skyrocketing. They were extremely happy with the outcome, as it significantly improved their reach and leads.