If a small business has limited resources, what's the one local SEO strategy you would recommend they prioritize?

For a small business with limited resources, I would recommend prioritizing Google My Business (GMB) optimization as the key local SEO strategy. This free tool is a game-changer for increasing local visibility and driving foot traffic or local online inquiries.

Here’s why GMB should be the focus:

1. Increased Local Visibility:

A well-optimized GMB profile can help your business appear in local search results and Google Maps, making it easier for potential customers in your area to find you.

2. Essential Business Information:

Ensure your profile is complete with accurate details like business name, address, phone number, website, hours of operation, and categories. This ensures that searchers can get all the information they need quickly.

3. Reviews & Ratings:

Encourage happy customers to leave positive reviews. Responding to reviews also shows that you value feedback, which builds trust and can improve your local rankings.

4. Photos & Updates:

Regularly upload high-quality photos and post updates (such as offers or new services). This helps you stay relevant and visible to users searching for businesses like yours.

5. Insights & Analytics:

GMB provides valuable data on how customers find your business and interact with your profile. You can use these insights to refine your marketing efforts without spending a lot of money.

By focusing on optimizing your GMB profile, you're directly improving your local search presence with minimal investment, making it a highly effective strategy for small businesses with limited resources.

To maximize local SEO with limited resources, the best strategy is to optimize your Google My Business (GMB) profile. This includes completing all business details, adding photos, posting updates, and encouraging customer reviews to improve your local visibility on Google Search and Maps.

Additionally, auditing your website to identify and fix any issues, performing on-page SEO to optimize content and structure, and implementing off-page SEO strategies to build backlinks can significantly boost your overall rankings.

I can handle all of this for you to ensure your business achieves the best local SEO results!

I would say don't guess or assume when it comes to SEO—be strategic. A local SEO audit can pinpoint your strengths and reveal specific areas for improvement, helping you focus on what really matters for your business. They are relatively inexpensive and will help you accomplish your goals.