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How can I track the performance of my ads across different placements effectively?

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  • Paid search (PPC) manager

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To track ad performance across different placements, start by using tracking tools like Google Analytics or your ad platform's reporting features. Set up unique tracking URLs or UTM parameters for each placement so you can see where clicks and conversions are coming from.

Regularly review your performance data to compare metrics such as click-through rates, conversion rates, and cost-per-click. This helps you understand which placements are working best.

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