What are the best practices for targeting placements in digital display advertising?

First, choose placements that align with your audience’s interests and behavior to ensure your ads are seen by the right people. Use targeting options like demographics, interests, and keywords to refine your audience.

Additionally, consider using contextual targeting to place ads on websites related to your industry or product. Regularly review and adjust your placements based on performance data to focus on the most effective sites. Lastly, test different placements to find what works best and continually optimize your strategy for better results.