How do you ensure brand alignment and authenticity in influencer collaborations?

I make it a point to personally connect with the influencer before finalizing the collaboration. A conversation helps me understand their values, tone, and creative style, ensuring it aligns with the brand’s voice. It also gives the influencer a chance to share their thoughts, so the partnership feels authentic rather than forced.
Reviewing their past content during this process is key—it shows how they communicate with their audience and whether their approach matches the kind of storytelling the brand wants to convey. This dialogue builds trust on both sides and ensures the content feels natural, not overly scripted.