How do you stay updated on emerging influencers and trends in such a fast-paced industry?

That's a fantastic question! The answer can be a bit tricky, though. Keeping up to date is just like any other field you dive into. It’s all about refreshing your memory, following the top folks in your area, studying, and practicing. I like to say that the school of life is the best teacher to keep you sharp! While it might be tough to stay on top of every trend, doing your best is what really counts.

And remember, it’s always a joy to know what your client is looking for and deliver it in style with the latest trends. I hope this helps!

Honestly, a big part of it comes down to scrolling and learning. I make it a habit to stay active on platforms like Instagram, TikTok, and LinkedIn—not just to consume content, but to spot patterns and see what’s gaining traction.

Here’s how I stay ahead:

Social Listening: I pay attention to hashtags, trending challenges, and viral content to identify rising influencers and new trends. Staying connected with relevant communities also helps spot niche creators early.

Following Industry News and Reports: I track updates from sources like TrendHunter, Social Media Today, and influencer marketing platforms to catch emerging industry insights.

Engaging with Micro-Influencers: Micro-influencers often set the tone for future trends. I monitor and engage with smaller creators who are building momentum—often, they shape the next big wave.

Platform Alerts and Tools: I use tools like Google Alerts and Creator IQ to track influencer growth and keep tabs on specific niches. But scrolling through feeds often gives a more intuitive sense of what’s happening in real time.

The key is staying curious and constantly exploring. The landscape changes fast, so it’s about immersing yourself in the platforms daily and being open to learning from what you see.