What are the key metrics to consider when choosing influencers?

The key factor that most forget about is engagement rate! Followers done means  thing if they arent engaging with their audience and vice versa.  You should look for influencers who have an 8% engagement rate or higher.  

When choosing influencers, key metrics and numbers can guide you in making a more informed decision. Engagement rate is a crucial indicator. Try to aim for influencers with at least a 3-6% engagement rate on platforms like Instagram and TikTok. This rate shows how actively the audience interacts through likes, comments, shares, and views, which is more meaningful than follower count alone. For YouTube as an example, a strong engagement rate on content is around 4-7%.

Audience demographics are equally important. Make sure the influencer’s followers match your target market. If you’re targeting millennials, for example, the influencer should have a majority audience aged 25-34, or at least 50-70% from your desired location. Tools like Instagram Insights can show exact percentages for gender, age, and location.

Content reach also matters. Try to look for influencers whose posts regularly reach 30-50% of their total audience. For example, if an influencer has 100,000 followers, their content should ideally reach 30,000-50,000 people per post.

Another key figure is follower growth rate. Healthy growth typically falls between 1-3% monthly. Sudden spikes might suggest fake followers, so watch for consistent increases over time.

When considering cost, micro-influencers (10,000 to 50,000 followers) typically charge between $100 to $500 per post, while macro-influencers (100,000 to 500,000 followers) can charge upwards of $1,000 to $5,000 per post. Comparing these numbers to your projected ROI will help you decide if the investment is worthwhile.