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What's your take on the future of influencer marketing with the rise of AI and virtual influencers?

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4.7 (50)
  • Graphics & Design

Posted

The rise of AI and virtual influencers is transforming influencer marketing. Virtual influencers offer consistency, creativity, and 24/7 availability, making them appealing to brands and tech-savvy audiences. However, human influencers bring authenticity and emotional connection that AI can't fully replicate. The future likely lies in a balance—using virtual influencers for innovation and humans for relatability, creating a dynamic new era for marketing.

5.0 (1320)
  • Influencer
  • UGC creator

Posted

When new things come along, it can feel a bit confusing and shake up the way we usually do things. AI is definitely one of those disruptors that can mix things up! I really believe that AI will be a great help in production, writing, and creating, but just like those bots that call you, people will always crave human interaction and creativity. In the end, we all want to connect with real people, not just AI.

The future is looking bright as long as we embrace the wonderful partnership between humans and AI!

5.0 (146)
  • AI developer
  • Full stack developer

Posted

The future of influencer marketing is poised to be transformed by AI and virtual influencers. As AI technology advances, virtual influencers—computer-generated characters with distinct personalities—are gaining popularity. They offer brands precise control over their image and messaging, 24/7 availability, and the ability to reach niche audiences without the unpredictability associated with human influencers. However, authenticity remains a critical factor for consumers, so the balance between real and virtual influence will be key. Brands that navigate this blend effectively will likely lead in the evolving landscape of influencer marketing.

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