What tools are best for scheduling and managing posts across multiple social media platforms?

When it comes to scheduling and managing posts across multiple social media platforms, the right tools can save you a lot of time and effort. Here’s a breakdown of some top tools, based on your needs:

Buffer

Best for: Simplicity and cost-effectiveness.

Features:

Easy to use with a clean interface.

Supports major platforms (Instagram, Facebook, Twitter, LinkedIn, Pinterest).

Allows scheduling, tracking performance, and engaging with comments.

Free version allows scheduling for a limited number of posts.

Why it’s great: Buffer is user-friendly, making it ideal if you’re looking for something quick to set up for multiple platforms. It's perfect for smaller teams or solopreneurs.

Hootsuite

Best for: Robust features and analytics.

Features:

Covers nearly all social networks.

Advanced analytics and team collaboration options.

Social listening tools to monitor mentions.

Automated scheduling and bulk uploading of posts.

Why it’s great: Hootsuite is a powerhouse for larger teams and agencies who need in-depth analytics, collaboration features, and the ability to scale across many platforms.

Sprout Social

Best for: Data-driven marketers.

Features:

Comprehensive publishing tools with AI-powered social listening.

Advanced reporting tools and analytics.

Excellent team collaboration features.

Why it’s great: If you need detailed analytics to measure the impact of your social media efforts and run campaigns with a team, Sprout Social is an excellent option (though it’s pricier).

Later

Best for: Visual content creators.

Features:

Ideal for Instagram and other visual platforms (Pinterest, Facebook, LinkedIn, and X).

Drag-and-drop calendar for easy scheduling.

Built-in hashtag suggestions and user-generated content tools.

Why it’s great: Later is the best option for businesses that focus on visual storytelling, especially Instagram. The drag-and-drop feature and media management make it super easy to plan out aesthetically pleasing grids.

Loomly

Best for: Content collaboration.

Features:

Great for managing content calendars and collaborating with teams.

Workflow approvals and team communication.

Integrated post ideas and optimization tips.

Why it’s great: Loomly is excellent for teams that need to collaborate on content creation, offering workflow approval processes and helpful content suggestions.

Sendible

Best for: Agencies managing multiple clients.

Features:

White-label reports, making it great for agencies.

Customizable dashboards.

Robust scheduling and monitoring features.

Social media listening and sentiment analysis.

Why it’s great: Sendible is built with agencies in mind, so if you're managing multiple clients and need a professional tool with reporting features, it’s a top choice.

SocialBee

Best for: Content repurposing.

Features:

Categorized scheduling (e.g., promoting blog posts, evergreen content).

Content recycling options.

Supports multiple platforms with post variations.

Why it’s great: SocialBee is perfect for marketers who need to repurpose content and keep evergreen content running efficiently.

Planable

Best for: Visual content workflow and approval.

Features:

Simple drag-and-drop scheduling with real-time collaboration.

Allows teams to view and approve posts as they would appear on the platform.

Timeline and feed view to visualize content as it would appear live.

Why it’s great: If you and your team want a highly visual, easy-to-use tool for content approval, Planable stands out for streamlining that process.

Honorable Mentions:

CoSchedule: Great for content marketers who need to plan blog posts alongside social media content.

Zoho Social: Cost-effective for small businesses with good monitoring and analytics features.

In addition to the recommended tools for scheduling and managing social media, our agency offers its own Social Dashboard, which automates social media publishing with features like post scheduling, content recycling, and AI-optimized time slots. You can access 100,000+ post templates, industry-specific content ideas, a graphics editor, and detailed analytics. It allows you to manage multiple accounts and collaborate with teams, all in one place. Plus, it's included for free with any Flat Rate Social Media Plan available here on Fiverr.