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Beyond view counts, what's a metric you swear by to gauge the success of a video?

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5.0 (81)
  • Digital Marketing

Posted

Definitely Engagement, especially for business looking to monetise their communities and audience, as engagement is directly correlated to trust, which translates in sales. 

It's measured in different ways depending on the medium: in the case of video, likes, comments and average view duration are great indicators.

4.9 (2010)
  • Video content creator

Posted

Engagement rate is the most important to look at. It shows how much people like your video by checking likes, comments, shares, and how much they interact. High engagement means your content is not just getting views, it’s also starting conversations and connecting with your audience. That's when the real excitement begins! ✨📈

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