How do you repurpose existing content into engaging video formats?

Repurpose content into engaging videos by summarizing key points into bite-sized visuals. Use eye-catching text overlays, animations, and stock footage to enhance storytelling. Convert blogs into explainer videos, podcasts into audiograms, and data into infographics. Add captions for accessibility and keep pacing dynamic. Optimize for mobile and social platforms, ensuring each video aligns with audience preferences.

Here's my breakdown how to repurpose existing content into engaging video formats:

1. Start with your best stuff

• Look for top performers: Identify content that received maximum attention through blog posts and articles and social media posts. These are your goldmines.

• Evergreen content is key: Select evergreen content that maintains its relevance even though it has some age on it.

2. Choose the right video style

• Explainer videos: The combination of explainer videos helps simplify complicated subjects into simple visual explainers.   

• List videos: Video lists appeal to every viewer because they organize information in a structured manner. The format works well for providing essential information or essential guidelines.

• Behind-the-scenes: Showcase your operational approach and corporate culture to audience members behind-the-scenes.

• Customer testimonials: The powerful effect of customer testimonials allows satisfied clients to tell your company story.

3. Make it visually appealing

• Keep it short and sweet: The current short attention span requires quick and direct messaging.   

• Use strong visuals: Your video's appearance depends on powerful images together with B-roll video clips as well as text effects which draw viewer attention.

• Add music and sound effects: Music together with sound effects enhances viewers' engagement and creates a suitable atmosphere.   

4. Optimize for different platforms

• YouTube: Allows longer videos yet you must provide detailed titles and descriptions.

• Social media: Requires short attention-grabbing videos as the main content. The use of captions becomes essential because many viewers watch videos without sound.

5. The call to action needs to be included in your content.

• Tell viewers what you want them to do: Your action items should include instructions for viewers to navigate to your site and subscribe to your channel as well as comment on content.

Turn blogs into short, explain videos. Change infographics into animated pictures. Customer testimonials can become case study clips. Pull key quotes for short, shareable clips. Use detailed guides for how-tos. The secret ingredient? Keep it short, visually attractive, and add some personality!