If a small business had limited resources, what's the one piece of advice you'd give them for starting with video marketing?

The most important advice I can offer to small businesses with limited resources looking to venture into video marketing is simply to start. I've observed many businesses repeatedly delaying their efforts—waiting for bigger budgets, the perfect equipment, or endlessly refining ideas—rather than taking action. Instead of getting caught up in these obstacles, I recommend grabbing a smartphone with a decent camera and beginning to film. The key is to dive in and start creating content, as waiting for ideal conditions often leads to missed opportunities. By starting now, you'll not only gain valuable experience but also build momentum that can drive your video marketing efforts forward.

Begin with something small. Keep doing it often. Work on one powerful and real video—such as a story about the founder or showing how the product works. Keep it easy and use inexpensive tools to edit. Then, post it on all your social media. Always choose good quality over having lots of videos!