How to run Amazon FBA PPC for food or supplement brands?

Running Amazon FBA PPC campaigns for food or supplement brands requires careful consideration due to the competitive nature of these categories, strict regulations, and the need to build trust with customers. Here's a focused strategy:

1: Comply with Policies: Avoid unsupported health claims; highlight certifications (e.g., FDA, organic).

2: Optimize Listings: Use high-quality images, keywords, and A+ Content. Emphasize benefits like flavor, dietary needs, or health improvements.

3: Keyword Strategy:

Research long-tail and competitor keywords.
Target branded terms and benefit-driven keywords (e.g., “immune support”).

4: Campaign Structure:

Use Sponsored Products, Brands, and Display campaigns.
Separate campaigns by product type and goals.

5: Build Trust:

Highlight reviews and ratings (4+ stars).
Use lifestyle images showing real-world use.

6: Optimize Regularly:

Monitor metrics (ACoS, CTR, conversions).
Adjust bids, add negative keywords, and pause underperforming ads.

7: Leverage Tools:

Use Sponsored Brands video ads and retargeting.
Scale during peak seasons (e.g., New Year’s or flu season).

Focus on high-performing campaigns and iterate continuously. Want details on any step?

If you are running Amazon PPC for any category including food and supplements. Follow the fundamentals. 

Competitors Research
Right Keywords Research
Target Low Competitive keywords
Test and Use the right Placements
Optimize the Bids based on constant tracking of data
Get the product ranked organically using Ads power
Minimize ads spent gradually and rely on organic orders to maximize profits. 
Make sure not to get out of stock as it will drain all the efforts. 

Good Luck!

 

To run Amazon FBA PPC for food or supplement brands, start by targeting relevant keywords related to your product, focusing on specific dietary needs or benefits. Use automatic campaigns to gather data, then refine with manual campaigns targeting high-converting keywords. Monitor and adjust bids regularly, testing different ad types (sponsored products, brands, or display) to optimize performance.

To run Amazon FBA PPC for food or supplement brands:

1. Keyword Research: Use tools like Helium 10 or Jungle Scout to find high-converting, relevant keywords.
2. Campaign Types: Start with Auto Campaigns for discovery and Manual Campaigns for precise targeting. Use Sponsored Products to highlight individual items.
3. Targeting: Focus on branded, category, and long-tail keywords, emphasizing benefits or ingredients customers search for.
4. Budgeting: Set daily budgets based on your profit margins and monitor ACoS (Advertising Cost of Sales) closely.
5. Optimize Listings: Ensure your product titles, descriptions, and images are optimized to improve conversions.
6. Monitor and Adjust: Regularly analyze performance, pause low-performing keywords, and increase bids on top converters.

Consistent testing and optimization are key to achieving results.

We have run multiple campaigns for food supplement brands on Amazon in India, the UK, and the USA.

Here are my experiences that I would like to share:

1. The real profits you can make come from repeat purchases, so focus on the long-term goals of a brand.
2. In the initial stage, split your marketing costs on Amazon into two parts: 50% for PPC and 50% for reviews to boost sales.
3. Focus on impressions to clicks (CTR) significantly in the initial stages.
4. Once you start getting conversions, focus on the click-to-order ratio (conversion rate).
5. Create purchase remarketing campaigns through sponsored display ads, specifically targeting consumers who purchased your product 30, 60, 90, 180, or 365 days ago.
6. Keep spending on highly relevant keywords and closely track your ranking; if it’s improving, then you are on the right track regarding sending the right traffic and conversions.
7. CPC and customer acquisition costs are usually very high for food and supplement brands, so focus on the net ROI/TROAS rather than the immediate ad console ROAS.
8. Track the retention rate of each of your products closely, as it will make or break the business.