How to set up and optimize Amazon PPC advertising campaigns?

To set up and optimize your Amazon PPC campaigns, you'll first want to establish a clear campaign structure. Begin with automatic campaigns to uncover relevant search terms, then create manual campaigns focusing on keyword and product targeting. For keyword targeting, you'll research and select relevant keywords, utilizing broad, phrase, and exact match types to control reach. You'll also set a daily budget and initial bids, which influence ad placement. Remember that compelling ad creatives, often your product image and title, are crucial for attracting clicks.

Optimization is an ongoing process. You'll need to regularly analyze keyword performance, identifying top performers and negative keywords. Reviewing search term reports will reveal valuable customer search queries. Continuously manage your bids to stay competitive and consider A/B testing different elements. Crucially, you'll monitor key metrics like impressions, clicks, CTR, conversion rate, ACOS, and ROAS to gauge performance and make data-driven adjustments. This continuous monitoring and refinement will help you maximize your advertising ROI on Amazon.

Setting up and optimizing Amazon PPC (Pay-Per-Click) campaigns is crucial for boosting visibility, increasing sales, and improving organic ranking. Here's a step-by-step guide to help you set up and optimize Amazon PPC like a pro.

Part 1: Setting Up Your Amazon PPC Campaign

1. Choose the Right Campaign Type

There are 3 main types of Amazon PPC campaigns:

Sponsored Products (most common): Promotes individual listings.

Sponsored Brands: Promotes your brand with logo, custom headline, and multiple products.

Sponsored Display: Targets shoppers on and off Amazon.

For beginners, start with Sponsored Products.

2. Structure Your Campaign Smartly

Organize your campaigns by:

Product Category (e.g., sports, electronics)

Match Type (Broad, Phrase, Exact)

Performance (High, medium, low performers)

3. Do Keyword Research

Use tools like:

Amazon's auto-suggestions

Helium 10

Jungle Scout

KeywordTool.io

Your own customer search term reports (once data builds up)

 Look for high search volume + low competition keywords.

4. Set Your Budget and Bids

Start with daily budget of $10–$50 depending on your product.

For bids:

Auto campaigns: Let Amazon control initially.

Manual campaigns: Set bids based on keyword competition (start with $0.75–$1.50 and adjust).

5. Start with Both Auto and Manual Campaigns

Auto Campaigns help find converting search terms.

Manual Campaigns allow better control.

Use Auto to gather data → then move good keywords to Manual campaigns.

Part 2: Optimizing Your Amazon PPC Campaigns

1. Regularly Check Search Term Report

Go to Campaign Manager → Reports → Search Term Report

Identify:

High-converting terms → Move to exact match manual campaigns

Non-converting terms → Add as Negative Keywords

2. Optimize Based on ACoS

ACoS (Advertising Cost of Sale) = Ad Spend ÷ Ad Revenue

Target ACoS depends on your margin:

< 20% ACoS = Profitable

20–30% = Break-even

30% = Rework needed

Reduce bids on high ACoS keywords and increase bids on high-converting low ACoS ones.

3. Use Negative Keywords

Prevent wasted spend by excluding:

Irrelevant search terms

Poor-performing keywords (no sales after 10–15 clicks)

4. Scale Winning Campaigns

Increase budget for campaigns with high ROAS (Return on Ad Spend)

Test similar keywords or related products

5. Ensure Listing Optimization

Before running ads, make sure your listing has:

High-quality images

Compelling title and bullet points

Good reviews & ratings

SEO-friendly backend keywords

Better listings = higher conversion rate = better PPC performance

Thanks

Best Regards

Virender

Set up Amazon PPC by choosing the right campaign type (Sponsored Products, Sponsored Brands, or Sponsored Display). Conduct thorough keyword research using Amazon’s search terms report and tools like Helium 10 or Jungle Scout. Structure campaigns by product category, match type, and budget. 

Use automatic campaigns for discovery and manual campaigns for optimization. Continuously refine bids, pause underperforming keywords, and leverage negative keywords to minimize wasted ad spend. Monitor ACOS (Advertising Cost of Sales) and TACOS (Total Advertising Cost of Sales) to assess profitability.

Optimize product listings with high-quality images, compelling copy, and relevant keywords to improve conversion rates. Run A/B tests on creatives and ad copy for better engagement.

hi
you can run ppc by yourself but keep it in mind that it is very important to know the setting beyond the steps of ppc.
let's don't be confuse
1-run manual campaign
2-use long tail kwds in different ad set, get via paid tool
3-limit bid price not daily budget
4-do negative kws regularly
5-scale again and again
6- try with single asin
that's it
 

Are you all set to crank up your Amazon sales to the max? Allow me to guide you through the set-up and optimization of PPC campaigns that will attract attention to your products!

Select the Campaign Type
Automatic campaigns and manual campaigns are the two options provided in accordance with your experience level.

Tip: If you would like Amazon to discover relevant keywords, it is the right time to start with automatic campaigns.

Organize Products into Ad Groups
Organizing products into categories will make your ad campaigns streamlined and efficient.

Example: You could create one ad group containing all your kitchen appliances.

Set Strategic Bids and Budgets
Make bids that create an equilibrium between visibility and cost-effectiveness.

Tip: To increase your exposures, you can set a higher bid for leading keywords.

Analyze Campaign Performance
Regular assessments of key metrics like ACOS (Advertising Cost of Sales) and CTR (Click-Through Rate) should be done.

Example: Having lower ACOS means better ad performance as compared to sales.

Refine with Negative Keywords
To spend your ad money wisely, leave out the search terms that talk about irrelevant topics.

Tip: You can add negative keywords to keep ads from appearing in unconnected searches.
 

Every Amazon PPC campaign should start with a foundation that's both simple and strategic.

My approach involves running two campaigns per SKU

One automatic
One manual

With bids based on your desired CPC rather than Amazon's suggested, algorithmically inflated recommendations. Think of your automatic campaign as your keyword detective. Amazon will flood it with an absurd number of keywords it believes are relevant to your product. Your job is to separate the wheat from the chaff because, while Amazon is great at finding keywords, it's equally great at holding onto the bad ones like they’re family heirlooms.

Print your keyword reports every week. Identify high-performing keywords from the automatic campaign and transfer them into their corresponding manual campaign.

Equally important is to negate those keywords costing more than $10 in ad spend without a single sale. Keep refining and adjusting bids weekly. Rinse, repeat, optimize, and watch your campaigns move from "why isn’t this working" territory to "this is borderline genius."

Setting Up and Optimizing Amazon PPC Campaigns:

• Choose Campaign Type: Start with Automatic Targeting to gather keyword data, then transition to Manual Targeting for more control.
• Define Budget & Bids: Set a daily budget and competitive bids. Use Amazon's suggested bid as a guideline.
• Organize Campaigns: Group products into separate campaigns for better performance tracking.

Optimize Keywords:

• Use broad, phrase, and exact match types.
• Continuously refine by adding high-performing keywords and using negative keywords to block irrelevant traffic.

Monitor & Adjust:

• Analyze campaign performance weekly.
• Adjust bids to prioritize profitable keywords.
• Pause underperforming keywords/products.

Use Metrics: Focus on ACoS (Advertising Cost of Sale), CTR (Click-Through Rate), and sales data to measure effectiveness.

Test & Expand:

• Experiment with Sponsored Products, Brands, and Display ads.
• Expand campaigns based on seasonal trends or top-performing products.

Setting up and optimizing Amazon PPC (Pay-Per-Click) advertising campaigns requires a structured approach to maximize visibility, drive conversions, and minimize costs. Here's a step-by-step guide:

Step 1: Understand Amazon PPC Basics
Campaign Types:
Sponsored Products: Promote individual products. Suitable for driving product sales.
Sponsored Brands: Showcase your brand with a custom headline and logo. Ideal for brand awareness.
Sponsored Display: Retarget potential customers off and on Amazon.

Bidding Strategies:
Dynamic Bids: Increase/decrease bids based on conversion likelihood.
Fixed Bids: Maintain consistent bids regardless of performance.
Placement Adjustments: Bid more for top-of-search or product pages.

Step 2: Set Up Your Campaign
Research Keywords:

Use tools like Amazon’s keyword planner, Helium 10, or Jungle Scout.
Analyze competitors’ listings and customer search behavior.
Focus on relevant, high-traffic, and low-competition keywords.

Structure Campaigns:

Separate campaigns by product category, brand, or goal.
Use Exact Match, Phrase Match, and Broad Match strategically:
Exact Match for specific, high-conversion keywords.
Phrase Match for more moderate reach.
Broad Match for discovery and testing.

Budgeting:

Start with a conservative daily budget, then scale as data validates performance.
Allocate more to high-performing campaigns over time.

Set Competitive Bids:

Begin with Amazon’s suggested bid ranges, then adjust based on performance.
Monitor CPC (Cost Per Click) to ensure bids align with profitability goals.

Step 3: Optimize Campaigns
Monitor Performance Metrics:

ACoS (Advertising Cost of Sales): Aim for an ACoS lower than your profit margin.
TACoS (Total Advertising Cost of Sales): Reflects ad spend as a percentage of total sales.
CTR (Click-Through Rate): Indicates how engaging your ads are.
Conversion Rate: Measure how many clicks result in purchases.

Negative Keywords:

Regularly add irrelevant or unprofitable search terms as negative keywords to prevent wasted spend.

Refine Bids:

Lower bids on poorly performing keywords.
Increase bids on high-performing, profitable keywords.

Optimize Product Listings:

Ensure titles, bullet points, descriptions, and images are optimized for keywords and customer appeal.

Test and Iterate:

Run A/B tests on ad copy, visuals, and targeting.
Experiment with different bidding strategies and match types.

Step 4: Expand and Scale
Leverage Auto Campaigns:

Use automatic targeting campaigns to discover new keywords, then transfer successful ones to manual campaigns.

Explore Retargeting:

Use Sponsored Display Ads to re-engage customers who viewed your product but didn’t purchase.

Analyze Competitor Ads:

Identify gaps or opportunities in competitors’ targeting strategies.

Adjust Budgets by Seasonality:

Increase spend during peak shopping periods (e.g., holidays) for better visibility.