What tactics can e-commerce businesses use to increase customer retention?

It costs less to keep a client or customer happy. Customer retention is very important for improving the bottom line of the business and also increasing customer lifetime value. Here are 3 ways to increase customer retention in e-commerce.

1. Don't Just Do Discounts. Offer More Value.

A lot of brands will do discounts and it quickly becomes predictable. Instead, what you can do is by giving more value in terms of giving your customers early access to your new collection or new product offering. Alternatively, you can give them a gift with their next purchase. It is all about ensuring that the customer feels appreciated and that you are there for them. 

2. Get Back To Them

Remember that your customers are people too. If they send a message have a question or leave a comment on your social media channels ensure you reply to them in good time. This helps to increase trust and the customer will see you as a reliable brand to continue to do business with. 

3. Send Email And SMS

Email marketing is still a very powerful retention marketing channel. In addition, the open rates of SMS are very high. Do not just use email and SMS to sell, sell, sell. Try to use these channels to give tips and advice. You can even acknowledge it is their birthday, and send them a birthday message or a birthday gift. Remember to make your efforts in alignment with your brand. 

Customer retention success is about making the customer remember how your brand makes them feel.

I hope that helps

For Amazon I recommend these tactics:

Run Display Ads for Retargeting: Use Display Ads for targeting customers who have already purchased from you, reminding them of your brand and encouraging repeat buys.

Leverage Amazon Coupons: Offer exclusive discounts through Amazon’s coupon feature to encourage repeat customers while attracting new ones.

Optimize for Amazon Vine: Enroll products in the Amazon Vine program to generate trusted reviews, which can build credibility and customer loyalty.

Promote Limited-Time Deals: Use Amazon’s Lightning Deals and Deal of the Day promotions to create urgency and bring back previous buyers for time-sensitive offers.

Create Amazon Posts: Regularly update Amazon Posts to keep your brand and products in front of customers who already follow or have interacted with you, fostering brand loyalty.

Enroll in the Amazon Customer Engagement tool: Use this feature to send direct marketing emails to followers of your brand, offering exclusive discounts and product updates.

Use the Early Reviewer Program: Encourage early reviews on new products, as positive feedback can lead to repeat purchases from satisfied customers.

Maximize Product Variation Listings: Offer different sizes, colors, or bundled options within one listing to give customers more reasons to return and buy alternative or complementary items.

Hi, Amazing people. Kia ora (great health to you) from New Zealand. I will give the practical tactics that I have applied with my customers for the last 15+ years. 

I’m excited to share some practical tactics I've learned over the past 15 years while working with my customers. These strategies are designed specifically for Shopify business owners looking to boost customer retention.

1. Harness the Power of Klaviyo Email: First and foremost, if you're running an e-commerce business, setting up Klaviyo email flows is essential(you can use other email platforms but I recommend Klaviyo because its flows are crazy good). You can create tailored flows for different customer behaviors, like reaching out to users who engage with your site but haven’t made a purchase, or sending cart abandonment reminders with a special promotion. This can significantly boost your retention rates!

2. Launch a Loyalty Program: Create a loyalty program (you can use smile.io) and point-based so that customers can come back again to spend their loyalty points.

3. Seasonal Promotions: Run seasonal promotions that encourage customers to return for specific events (e.g., back-to-school sales, holiday specials). These promotions not only attract repeat customers but also keep your brand top-of-mind.

If you’re a small to medium-sized e-commerce business owner and you follow these three simple tactics, you will be crushing customer retention very easily.

Feel free to reach out if you want to discuss your project!

Looking forward to connecting!

 E-commerce businesses, especially those selling on Amazon, can leverage several tactics to increase customer retention. Here's a breakdown of general strategies and how they can be adapted specifically for Amazon sellers:

1.Encourage customers to use Amazon’s "Subscribe and Save" feature, which offers discounts for subscribing to regular deliveries.

2. Use Amazon DSP (Demand-Side Platform) to retarget customers who viewed or purchased your products, encouraging them to return.

3. By using A+ content and premium product pages, brands can create a richer, more engaging experience that encourages repeat purchases.

4. If a brand is enrolled in the Amazon Brand Registry, they can create custom brand stores to showcase their products and promote brand loyalty.

5. Through automated follow-up emails (via Amazon’s buyer-seller messaging service), businesses can thank customers, offer support, or provide product care tips. This builds rapport and encourages repeat purchases.

6. Actively monitor reviews and respond to them, resolving issues to create a positive image for potential and returning customers.

7. Offer related products together as a bundle for convenience and savings. This encourages customers to return for complementary purchases.

1. Implement a customer loyalty program. Reward repeat customers with points, discounts, or exclusive offers to incentivize them to keep coming back.

2. Improve customer support. Provide exceptional, responsive customer service across multiple channels to resolve issues quickly and build trust.

 3. Personalize the customer experience. Use data to offer tailored product recommendations, promotions, and communications.

 4. Send targeted email and SMS campaigns. Use personalized win-back campaigns and promotional offers to re-engage past customers.

5. Offer flexible payment options like buy now, pay later to improve affordability.

6. Simplify the returns process to reduce friction and improve satisfaction.

7. Collect and act on customer feedback to continuously improve.

8. Create a seamless omnichannel experience across web, mobile, and in-store.

9. Provide valuable content and education related to your products.

 10. Foster a sense of community through social media engagement.

11. Offer a subscription service for recurring purchases.

 12. Use customer accounts to simplify repeat purchases.

13. Reward customer referrals to encourage word-of-mouth marketing.

14. Communicate your brand values to build emotional connections.

15. Implement re-engagement strategies for lapsed customers.

By focusing on these retention strategies, e-commerce businesses can increase customer lifetime value, boost repeat purchases, and create loyal brand advocates. The key is to provide exceptional experiences at every touchpoint and make customers feel valued beyond just transactions.

A tricky one. In a nutshell we could boost customer retention through personalization, loyalty programs, and exceptional service.

On the strategic level it's worth Implement targeted email marketing and optimize post-purchase experiences.

At the end of the day we want to build a brand community to foster loyalty.

Through such activities we are trying to create meaningful connections, encourage repeat purchases.

We suggest ONE Tactic " Always Be There " for your customers! 

This one tactic can increase customer retention for your eCommerce business. 

Always be there means in any condition, you have to understand customers, their needs, demands and what they think about your products and services and then response with the best solution you can offer - this will increase your  customer retention rate and growth your business revenue. 

Keep customers interested with special video content just for them! Send thank-you videos after they buy something to show you care. Share helpful tutorial videos so they use their products better. Post sneak peeks or behind-the-scenes clips to create a friendly community. Loyalty program teasers keep them coming back often. Don’t forget to ask for feedback with video surveys, they feel more fun and appreciated.