Can you walk us through a successful CRO project where you significantly improved conversion rates?

We conducted a powerful A/B test for a bag brand that was all about showcasing the travel-friendly features of their top product. Initially, we were driving traffic from an ad that emphasized how effortlessly the bag navigates through airports, trains, and buses. But here’s the catch: the ad led to a standard product page that didn’t quite match the ad’s message.

To create a more seamless experience, we developed a dedicated landing page titled "5 Reasons Why This Bag Makes Traveling Fun Again," which was perfectly in tune with the ad’s theme. This new page highlighted the bag’s top benefits—like its ease of access, durability, and overall convenience—right where the ad had identified customer needs.

The impact was striking. The tailored landing page, which aligned with the ad’s messaging, boosted conversion rates by 50% compared to the generic product page. Additionally, we saw a 20% increase in average order value (AOV). This test underscored the effectiveness of maintaining a consistent and focused message from the ad through to the landing page, driving higher engagement and better sales outcomes.